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Economist explores human stories behind development_我的网站

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A |     7月15日,石家庄东中心走进辛集市京州幸福城开展“安心购彩守护行动”公益体彩进社区主题活动,活动采用“线下科普+线上直播”双模式,全方位向群众普及责任彩票相关知识。    

Zhou Jiang speaks at an event. Photo: Courtesy of Zhou Jiang
    Zhou Jiang speaks at an event. Photo: Courtesy of Zhou Jiang
Zhou Jiang, a researcher at the Sichuan Academy of Social Sciences, has a favorite book:  White Deer Tableland or Bai Lu Yuan by renowned writer Chen Zhongshi.
As vice president of the Regional Science Association of China (RSAC), Zhou told the Global Times that a lifetime of reading has profoundly shaped the way he sees and understands the world. It ultimately led him to a career in research and academia, where he teaches and pursues scholarly work.
Since earning his PhD in economics in 2000, he has devoted himself to the study of regional science and economics, a field that demands a constant crossing of disciplinary boundaries, drawing on the fields of geography, sociology, history, and ecology among others.
"Reading has kept alive my sense of curiosity and taught me to ask questions with patience and persistence: Where do disparities in regional development come from? How do policies affect different groups in society? And how can a region pursue both efficiency and equity so that development is not merely effective, but also imbued with a greater sense of humanity and warmth?" Zhou noted. 
Founded in 1991, RSAC is a national academic society dedicated to advancing domestic and international academic exchange and cooperation, providing consulting services on spatial planning, urbanization, and regional development, and offering intellectual support for China's modernization drive.
The 57-year-old researcher noted that reading has empowered him in two distinct ways.
"The first is discernment. When confronted with a complex issue, I try not to settle for a simple conclusion. Instead, I make an effort to understand its broader context, how it has unfolded, and the perspectives of the different people involved," he said. 
"The second is a sense of inner steadiness. Setbacks are an inevitable part of both life and work. Good books remind us that hardship is never ours alone to bear; countless people before us have faced circumstances more difficult than our own, made difficult choices, and found the strength to carry on. Reading cannot solve every problem for us, but it can help us remain calm when challenges arise, giving us the clarity and resilience that allow us not to panic or give up too easily," he said. 
Historical depth

Each time Zhou returns to the White Deer Tableland, he finds something different in its pages. 
"When I first read it as a young person, I was drawn primarily to the characters and the twists and turns of their lives. Later, as I began researching regional economics, I found myself paying closer attention to the changes in the land, the countryside, families and social order presented in the story. Now, approaching 60, I have come to appreciate more deeply the choices the characters make, the constraints they face, and the quiet perseverance they show amid the sweeping currents of their times," he said. 
White Deer Tableland uses Bai Lu village in Northwest China's Shaanxi Province as a microcosm, tracing the feuds and intertwined fortunes of three generations of the Bai (literally meaning white) and Lu families. Through their stories, it captures more than half a century of sweeping historical change, from the final years of the Qing Dynasty (1644-1911) to the 1970s and 1980s. The novel won the Mao Dun Literature Prize, one of China's top literature awards, in 1997.
Zhou prefers literary works with historical depth and a keen eye for social change. 
Regional economics may appear to be concerned with the spatial distribution of industries, population and resources, but at its heart, it is about how people live on a particular piece of land, and why some places flourish while others decline, he noted. 
In this sense, literature and history are more than pastimes beyond professional research. They often help him understand the historical context, cultural traditions and social mentality that lie behind economic data, he said. 
When reading novels, Zhou said that he often pays close attention to the relationship between people and the places they inhabit: How the land shapes the local character, how transportation transforms a region, and how shifts in industry reshape families and villages. Such details may not offer a direct conclusion, but they broaden a researcher's perspective. They also serve as a reminder that research should look beyond growth rates and statistical indicators to consider the sense of fulfillment experienced by ordinary people and the dignity of human beings.
Understanding ourselves
Once, while tidying his study, he came across a book filled with notes he had scribbled in his early years. Among them was a question that particularly caught his attention: "In the face of sweeping changes in the times and profound social transformation, what can a person truly determine for himself?"
Looking at those words he had written in his youth was like coming face to face with the person he had been decades ago.
Reading is not simply the act of understanding a book; it is also a record of a person's own growth, he said. The same book can reveal something entirely different when read at different stages of life. 
When we are young, we turn to books in search of answers; but when we become seasoned, we read more to understand life, to understand others, and ultimately, to better understand ourselves, Zhou said. 
In this era of fragmented information, AI can help people access information quickly, organize materials, and gain a basic understanding of unfamiliar fields. Yet deep reading, Zhou said, allows people to see how a conclusion is reached — what evidence supports it, where its boundaries lie, and what alternative interpretations it may invite.
What truly shapes a person, after all, is not how much information they have browsed, but the words that have made them pause and reflect - and the words that have remained with them for many years, he added. 

活动现场设置了主题宣传展区,宣传帐篷、科普展架与宣传道旗有序布设,内容涵盖理性购彩行为引导、购彩者权益维护、责任彩票建设内涵等多个板块。现场工作人员结合宣传物料,面向往来社区居民开展面对面讲解,系统解读健康购彩原则、非理性购彩、未成年人禁止购彩等相关知识,用通俗易懂的表述帮助群众正确认识体育彩票的公益属性。

B |   为提升群众参与度,本次活动配套了知识互动赠礼环节,居民在学习责任彩票相关知识后,可领取体彩主题周边礼品。趣味化的互动形式有效调动了社区居民的参与热情,让责任彩票理念在轻松的互动氛围中深入人心,也进一步拉近了体育彩票与基层群众的距离。在做好线下社区宣传的同时,本次活动同步在河北体彩官方视频号与抖音号开启线上直播,将宣传场景从社区延伸至更广泛的互联网。直播过程中,工作人员围绕理性购彩、责任彩票等主题展开宣讲,实时回应线上观众的疑问,让更多购彩者与社会公众更直观地了解了理性购彩的相关知识。本次公益进社区活动,是石家庄东中心落实责任彩票工作要求、践行体彩社会责任的具体实践。下一步,石家庄东中心将持续深耕基层宣传阵地,不断创新宣传形式,以更多群众喜闻乐见的方式开展责任彩票科普宣传,持续传递“公益体彩 乐善人生”的品牌理念。

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